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the_archfiendI'm ticked. Why? Well, because a rant that I posted yesterday came back to haunt me when I opened a can of Beamish - I think you can tell how it was packaged by the title of this post - and ended up drinking one of the flattest, most bitter cans of Irish stout I've ever had the displeasure of consuming.
Let's put it like this: I've never liked the draught can or bottle; I'd take a bottle of Guinness Extra Stout in the old regular bottle over a Guinness Draught in a heartbeat, largely because the plastic floater-thingie somehow manages to kill the complexity of the regular Extra and replaces it with a taste that's both flat (oh, look! you've managed to duplicate the taste of a malfunctioning draft tap! Lucky us!) and bitter in comparison to the original. Big whoop.
Here's where my error was made: the last few times I've had Beamish was at the Bristol Ren Faire, which was - as you can guess - from a tap. It tastes great. The stuff I had yesterday tastes much less so, and is actually less appealing than the Guinness Draught I had when I caught Watchmen a few weeks ago. In other words, Beamish has apparently decided to compete with their gigantic rival by shipping beer in a container that makes it taste worse than their competition. Pure frickin' genius on their part, eh?
Can somebody explain why either one of these breweries do this? Are they actually trying to not increase their market shares in North America? Is this some bizarre form of reverse-psychology marketing to make us drink Harp and Smithwick's more and Guinness less? I and I are baffled, I are.
Let's put it like this: I've never liked the draught can or bottle; I'd take a bottle of Guinness Extra Stout in the old regular bottle over a Guinness Draught in a heartbeat, largely because the plastic floater-thingie somehow manages to kill the complexity of the regular Extra and replaces it with a taste that's both flat (oh, look! you've managed to duplicate the taste of a malfunctioning draft tap! Lucky us!) and bitter in comparison to the original. Big whoop.
Here's where my error was made: the last few times I've had Beamish was at the Bristol Ren Faire, which was - as you can guess - from a tap. It tastes great. The stuff I had yesterday tastes much less so, and is actually less appealing than the Guinness Draught I had when I caught Watchmen a few weeks ago. In other words, Beamish has apparently decided to compete with their gigantic rival by shipping beer in a container that makes it taste worse than their competition. Pure frickin' genius on their part, eh?
Can somebody explain why either one of these breweries do this? Are they actually trying to not increase their market shares in North America? Is this some bizarre form of reverse-psychology marketing to make us drink Harp and Smithwick's more and Guinness less? I and I are baffled, I are.
