Weepy goes away
Apr. 7th, 2011 05:26 pmWhile the radio show can survive the loss of the smaller markets in the Buckley group, in my experience, it is highly unlikely that a radio program can long survive the loss of New York. Unless the show is sold on an all cash basis (few are and I would doubt that Beck is an exception in this regard), the syndicator would very much miss the nation's largest advertising market when attempting to sell the national ads without it as most advertisers would insist on the market being a part of the mix.
This is particularly true when you add in the loss of affiliates in major markets such as Philadelphia and the show's getting the boot out of the key morning drive slot in Kansas City.
Although there was an active effort to keep advertisers off of Weepy's Fox News show via a boycott, I suspect that the boycott had little to do with his shrinking viewership there or his slowly dwindling pool of radio listeners. Some people know when they've been had by someone who's admitted he's only doing it for the money (the infamous "I could give a crap about the political process" quote) and tire of the psychotic clown show; what pretty much remains after that are people who'd watch Fox News if it was looping footage of a cow taking a shit 24-7 or serious refugees from the Tinfoil Hat Brigade. Unless you're Byron Williams, of course. Then you might have other problems to deal with.